Tag Archives: over

As NYC declares emergency over measles outbreak in small area, larger city is threatened

A measles outbreak among a small segment of schoolchildren in New York has prompted the city’s Mayor Bill de Blasio to declare the public health crisis an emergency in parts of Brooklyn. But the actual danger is the sheer number of children in the the NYC public school system that go unvaccinated — which threatens… Read More »

How Renown Health increased Medicare Advantage membership over its 3 percent target

Linda MacCracken of Accenture explains the “toothpaste challenge” to Renown Health leaders and will discuss behavior change and market segmentation at HIMSS19. Renown Health found that successful marketing requires data to target the specific audience and then local outreach to get to know that consumer. Renown Health Vice President and Chief Marketing Officer Suzanne Hendery… Read More »

As renewed debate over health care reform begins to simmer in Washington, can journalists give the topic the attention it needs?

Dec. 14th’s lower court ruling that the Affordable Care Act (ACA) is unconstitutional has again thrust health care back on the national agenda. It also gives journalists a chance to redeem themselves from what I have argued has been poor news coverage that helped fuel the public backlash against the law from the beginning. A lot… Read More »