Tag Archives: over

How Renown Health increased Medicare Advantage membership over its 3 percent target

Linda MacCracken of Accenture explains the “toothpaste challenge” to Renown Health leaders and will discuss behavior change and market segmentation at HIMSS19. Renown Health found that successful marketing requires data to target the specific audience and then local outreach to get to know that consumer. Renown Health Vice President and Chief Marketing Officer Suzanne Hendery… Read More »

As renewed debate over health care reform begins to simmer in Washington, can journalists give the topic the attention it needs?

Dec. 14th’s lower court ruling that the Affordable Care Act (ACA) is unconstitutional has again thrust health care back on the national agenda. It also gives journalists a chance to redeem themselves from what I have argued has been poor news coverage that helped fuel the public backlash against the law from the beginning. A lot… Read More »

Medicine recalled over cancer fears | News – www.ekathimerini.com

The National Organization for Medicine (EOF) has ordered the recall of certain batches of the medicine Lucidel, which is used to treat hypertension, after tests indicated that it could have carcinogenic repercussions. The announcement concerns 150-gram packets of Lucidel with the batch number 181247 and the expiry date 06/2020, as well as 300 gr packets… Read More »